Prof. Lisa O'Malley
Biography
Professor O'Malley teaches modules on Strategic Market Relations on the Executive MBA and Marketing Leadership to students on the MSc in Marketing, Consumption & Society at the University of Limerick. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence.
Professor O'Malley is currently Principle Researcher on a Multi-Disciplinary EPA funded project on Mainstreaming the Circular Economy. She is particularly interested on how collaboration and market partnerships can support mission critical activities for firms, and, for society more broadly including advancing the sustainability agenda. Her work has been published in world class journals including Marketing Theory, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Consumption, Markets & Culture, Industrial Marketing Management, Journal of Marketing Management and Journal of Business Ethics.
Professor O'Malley is currently Deputy Chair of the Academy of Marketing, the foremost professional body for marketing academics in the UK. She is also a member of the Editorial Boards of the Journal of Marketing Management, Marketing Theory, the Journal of Services Marketing and the Journal of Customer Behaviour.
Research Interests
Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.Professional Activities
Education
- 2001 Nottingham Trent University - Ph.D.
- 1992 University of Limerick - M.B.S.
- 1989 Buckinghamshire College of Education - Graduate Diploma
- 1986 University of Limerick - B. Business Studies
Employment
- 2000 University of Nottingham - Senior Lecturer in Marketing
- 1996 Cardiff University - Lecturer in Marketing
- 1992 University of Glamorgan - Lecturer in Marketing
Peer Reviewed Journals
Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L (2019) Road bowling in Ireland: Social space and the context of context. Consumption, Markets And Culture :598-616
Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K (2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development. Journal Of Place Management And Development :106-120
Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson (2017) Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures. Journal Of Services Marketing
Beating, ditching and hiding: consumers' everyday resistance to marketing
Heath, T,Cluley, R,O'Malley, L (2017) Beating, ditching and hiding: consumers' everyday resistance to marketing. Journal Of Marketing Management :1281-1303
The role of the boundary spanner in bringing about innovation in cross-sector partnerships
Ryan, A,O'Malley, L (2016) The role of the boundary spanner in bringing about innovation in cross-sector partnerships. Scandinavian Journal of Management :1-9
Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Heath, T,O'Malley, L,Heath, M,Story, V (2016) Caring and Conflicted: Mothers' Ethical Judgments about Consumption. Journal Of Business Ethics :237-250
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K., M. Lichrou and L. O'Malley (2016) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing
Identity and Radical Process Innovation: The Case of the SSPC
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy (2015) Identity and Radical Process Innovation: The Case of the SSPC. Industrial Marketing Management :1335-1342
Insights into the creation of a successful MNE innovation cluster
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC (2015) Insights into the creation of a successful MNE innovation cluster. Competitiveness Review :288-
On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson (2014) On the Marketing Implications of Place Narratives. Journal Of Marketing Management :832-856
Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S (2014) Identity, collaboration and radical innovation: The role of dual organisation identification. Industrial Marketing Management :1335-1342
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley (2014) Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network. Industrial Marketing Management :429-440
Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story (2014) Caring and Conflicted: Mothers' Ethical Judgments about Consumption. Journal Of Business Ethics
Relational marketing: development, debates and directions
Lisa O'Malley (2014) Relational marketing: development, debates and directions. Journal Of Marketing Management :1220-1238
Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart (2012) Roles, Role Performance and Radical Innovation Competences. Industrial Marketing Management
Marketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan (2011) Marketing in a Recession: Retrench or Invest. Journal Of Strategic Marketing :285-310
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A (2010) Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing. Marketing Theory :3-28
Responsible business practice: re-framing CSR for effective SME engagement
Ryan, A; O'Malley, L; O'Dwyer, M (2010) Responsible business practice: re-framing CSR for effective SME engagement. European Journal Of International Management :290-302
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144
Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen (2010) Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases. Consumption, Markets And Culture :373-397
Motherhood, Marketization, and Consumer Vulnerability
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU (2010) Motherhood, Marketization, and Consumer Vulnerability. Journal Of Macromarketing :384-397
Relational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S (2009) Relational Responses and Competences for Radical Product Innovation"". Journal Of Marketing Management :461-481
Women in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story (2009) Women in Advertising: Representations, Repercussions and Responses. Irish Marketing Review :9-22
Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M (2008) Hidden Mountain The Social Avoidance of Waste. Journal Of Macromarketing :289-303
Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H (2008) Death of a metaphor: reviewing the 'marketing as relationships' frame. Marketing Theory :167-187
Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M (2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations"". Journal Of Strategic Marketing :10-20
The Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley (2008) The Development of Relationships and Networks for Successful Radical Innovation. Journal Of Consumer Behaviour :187-200
Reflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S (2008) Reflections on Collaboration in Interpretative Consumer Research"". Qualitative Marketing Research: An Internat. Journal :147-165
Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L (2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination. * :35-46
Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M (2006) Mapping the re-engagement of CRM with relationship marketing. European Journal Of Marketing :572-589
Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A (2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming. Journal Of Marketing Management :195-214
Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L (2006) Brands, Consumers and Relationships: A Critical Review. Irish Marketing Review :10-20
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal Of Marketing Management :899-905
Beyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A (2004) Beyond the Frills of Relationship Marketing. Journal Of Business Research :1286-1294
Professional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M (2003) Professional Interaction: Exploring the Concept of Attraction. Marketing Theory :9-36
Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M (2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective). The Marketing Review :39-63
Relationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D (2002) Relationships and Technology: Strategic Implications. Journal Of Strategic Marketing :225-238
Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24
Maintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L (2000) Maintaining Relationships: Lessons from the Legal Market. Service Industries Journal :62-84
Relationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C (2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality?. European Journal Of Marketing :797-815
The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L (2000) The Evolution of the Direct Marketing Consumer. The Marketing Review :89-101
Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L (1999) Direct Mail Attitudes: A UK Perspective. Journal Of Database Marketing :157-172
The Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC (1999) The Dynam,ics of the Legal Market: An Interaction Perspective. European Journal Of Marketing :874-895
The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C (1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation. Journal Of Marketing Management :587-602
UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L (1999) UK Attitudes Toward Direct Mail. Journal Of Database Marketing :157-172
Direct Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ (1999) Direct Marketing: Data Fusion and Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302
Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers. Journal Of Database Marketing :34-47
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed. Journal Of Marketing Management :829-852
Can Loyalty Schemes Really Build Loyalty
O'Malley, L. (1998) Can Loyalty Schemes Really Build Loyalty. Marketing Intelligence And Planning :58-67
Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes. Journal Of Database Marketing :307-320
Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets. Journal Of Marketing Management :541-560
Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation. International J. Retail & Distribution Management :188-196
Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ (1997) Database Marketing: Investigating Privacy Concerns. J. Marketing Communications :151-174
Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future. J. Marketing Communications :51-65
Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail. Journal Of Database Marketing :250-262
The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue. J. Targeting, Measurement And Analysis For Marketing :201-213
Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ (1995) Retailing Applications of Geodemographics: A Preliminary Investigation. Marketing Intelligence And Planning :26-35
Direct Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise, or Rise and Fall. Marketing Intelligence And Planning :16-23
Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise or Rise and Fall?. Marketing Intelligence And Planning :16-23
Books
Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London : Thompson Learning
Exploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London : International Thomson Business Press
Book Chapters
Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M (2018) Living the History of the Titanic in Cobh. London : Routledge Cultural Heritage: A Research Anthology
Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing
Authenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore (2016) Authenticity and Transparency in the Teaching of Leadership Readiness. UK : Springer Innovative Business Education Design for 21st Century Learning
Marketing Theory
O'Malley, L. and M. Lichrou (2016) Marketing Theory. UK : Routledge The Marketing Book
Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame. London : Sage International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations :3-24
Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley (2013) Bouncing Back: Reclaiming the Body from Pregnancy. London : Routledge Motherhoods, Markets and Consumption :131-144
Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C (2006) Paperback Mother. Consuming Books: The Marketing and Consumption of Literature :83-95
Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C (2005) Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets. Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing :212-229
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing
Relationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C (2003) Relationship Marketing: Conceptual Foundations. The Marketing Book :32-52
Relationship Marketing
O'Malley, L; Tynan, C (2003) Relationship Marketing. Marketing Changes :125-146
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed. Marketing: Critical Perspectives in Business and Management
Edited Books
Other Journals
Conference Publications
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.
4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS (2016) Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective. Thriving In A New World Economy :139-140
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L. (2015) Academy of Marketing Conference: The Magic in Marketing.
8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley (2015) 8th Workshop on Interpretive Consumer Research.
Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley (2015) Academy of Marketing Conference: The Magic in Marketing.
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.
39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarkeitng Conference.
Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L (2014) Myth and the Market, Inter-disciplinary Conference .
International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O'Malley, L (2014) International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing .
5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L. (2014) 5th ICAR symposium.
Annual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L. (2014) Annual Macromarketing Conference .
Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M (2014) Academy of Marketing Annual Conference.
Myth and the Market
Casey, K., Lichrou, M. and O'Malley, L. (2014) Myth and the Market.
Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C (2014) Academy of Marketing Annual Conference.
Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson (2014) Child and Teen Consumption Conference: Being, Becoming and Belonging.
Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M (2014) Child and Teen Consumption Conference.
5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Academy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T (2013) Academy of Marketing.
Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M (2013) Academy of Marketing Annual Conference, Marketing Relevance.
Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2013) Academy of Marketing Annual Conference.
Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M (2013) Academy of Marketing Annual Conference: Marketing Relevance.
19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S (2012) 19th International Product Development Management Conference, EIASM.
International Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L (2012) International Federation of Scholarly Associations of Management.
Institute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B (2012) Institute for the Study of Business Markets.
34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L (2012) 34th INFORMS Marketing Science Conference.
Academy of Marketing Annual Conference
O'Malley, L; Story, V (2011) Academy of Marketing Annual Conference.
European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2010) European Advances in Consumer Resarch.
25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L (2009) 25th Annual IMP Conference Marseilles, France.
Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2009) Interpretive Consumer Research Workshop.
1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M (2009) 1st International Colloquium on Place Marketing and Branding.
37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S (2008) 37th Annual European Marketing Academy Conference.
Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U. (2008) Consumer Culture Theory 3rd Annual Conference.
Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Association of Consumer Research.
Academy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S (2008) Academy of Marketing Annual Conference.
11th Annual Conference of the Irish Academy of Management
O'Malley, L; Story, V; Hart, S (2008) 11th Annual Conference of the Irish Academy of Management.
Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Consumer Culture Theory.
European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson (2007) European Advances in Consumer Research.
American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J (2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships.
4th Research Conference on Relationship Marketing
Ryan, A; O'Malley, L (2007) 4th Research Conference on Relationship Marketing.
4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU (2007) 4th Interpretive Consumer Research Conference.
European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU (2007) European Advances in Consumer Research.
European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M (2007) European Advances in Consumer Research, Vol. 8..
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70
Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) Academy of Marketing Annual Conference, Marketing Excellence.
Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley (2006) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :67-68
35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership. :CD ROM-*
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*
31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing. :CD ROM-*
Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*
22nd IMP Annual Conference
Ryan, A. and L. O'Malley (2006) 22nd IMP Annual Conference.
22nd IMP Annual Conference
Ryan, A. and L. O'Malley (2006) 22nd IMP Annual Conference. :CD ROM-*
4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy (2006) 4th Nordic Workshop on Relationship Dynamics.
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M (2006) Academy of Marketing Annual Conference: Marketing Excellence.
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70
Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference.
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD-ROM-*
22nd IMP Annual Conference, Opening the Network
Ryan, A; O'Malley, L (2006) 22nd IMP Annual Conference, Opening the Network.
35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics.
Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson (2006) Academy of Marketing Annual Conference, Marketing Excellence.
4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J (2006) 4th Nordic Workshop on Relationship Dynamics.
31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing.
Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*
Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development. :*-*
Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society.
Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development.
European Marketing Academy Annual Conference
L. O'Malley and M. Patterson (2005) European Marketing Academy Annual Conference.
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society. :*-*
European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research.
Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society.
Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O'Malley, L; Patterson, M (2005) Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration.
Seventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C (2005) Seventh European Association for Consumer Research Conference.
Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L (2005) Education for Sustainable Development Conference.
European Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C (2005) European Advances in Consumer Research.
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Ryan, A; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.
34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson (2005) 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration. :CD ROM-*
European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research. :457-457
1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.
1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O'Malley, L (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.
European Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M (2003) European Advances in Consumer Research.
European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson (2003) European Advances in Consumer Research.
European Advances in Consumer Research
Jennings, R; O'Malley, L (2003) European Advances in Consumer Research.
Academy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley (2003) Academy of Marketing Annual Conference, A History of the Next Decade.
International Research Conference
Lichrou, M. O'Malley, L (2003) International Research Conference.
European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson (2003) European Advances in Consumer Research. :*-*
2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Academy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L (2003) Academy of Marketing Annual Conference: A History of the Next Decade.
2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
Proceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O'Malley, L; Patterson, M (2002) Proceedings of the 10th International Colloquium in Relationship Marketing.
10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson (2002) 10th International Colloquium in Relationship Marketing.
Marketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A (2002) Marketing Communication Strategies in a Changing Global Environment Conference.
Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley (2002) Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour. :*-*
10th Biennial World Marketing Congress
O'Malley, L; Tynan, C (2001) 10th Biennial World Marketing Congress.
Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley (2000) Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice. :552-563
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O'Malley, L; Tynan, C (1999) 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds.
15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O'Malley, L (1999) 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium.
Academy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O'Malley, L (1998) Academy of Marketing Annual Conference: Adding Value Through Marketing.
American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Tynan, C (1998) American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
First Biannual Consumer Research Workshop
Tynan, C; O'Malley, L (1998) First Biannual Consumer Research Workshop.
First Biannual Consumer Research Workshop
O'Malley, L; Tynan, C (1998) First Biannual Consumer Research Workshop.
American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O'Malley, L; Tynan, C (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley (1997) Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing. :938-940
Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley (1997) Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders. :*-*
Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
Academy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*
Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*
3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ (1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M (1995) Marketing Education Group Annual Conference, Making Marketing Work.
Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L (1995) Marketing Education Group Annual Conference, Making Marketing Work.
2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L (1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing.
Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley (1995) Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing. :5-15
Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley (1995) Direct Marketing - (Way) Beyond 1984. :281-290
Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson (1995) Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work. :*-*
Marketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.
Marketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.
Conference Contributions
Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.
2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Published Reports
Editorials
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905
Contemporary Families and Consumption
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163
Book Reviews
Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125
Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127
Other Publications
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L (2015) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing :144-144
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905
Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley (2006) Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising. Advertising & Society Review
Commentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley (2006) Commentary on the F Word: The Use of Fear in Advertising to Mothers. Advertising & Society Review
Does My Bump Look Big in This
O'Malley, L. (2006) Does My Bump Look Big in This. Advertising & Society Review :1-13
Contemporary Families and Consumption
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163
Hidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M (2003) Hidden Mountain: The Social Avoidance of Waste.
Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127
Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125
Reframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan (2001) Reframing Relationship Marketing For Consumer Markets. Interactive Marketing :240-246