The importance of engaging with and maintaining relationships with prospective students and international agents/partners is key to the conversion of prospects into students.
ITD have led the Customer Relationship Management (CRM) deployment project, working in partnership with Professional Administrative departments to deliver technology solutions to digitally transform the student and staff experience.
CRM is a software system, used by enterprises to help manage interactions with current and potential customers. Radius is a leading cloudbased CRM System, which is used by universities throughout the world to develop a communications and engagement strategy with prospective students and industry contacts.
The scope of the project was to help the GPS and ULG admissions teams manage new campaigns on Radius to aid the conversion of applicants to students.
UL’s cloud-based Radius platform now manages campaigns for a subset of the following:
- Taught Postgraduate Programmes.
- Taught Professional education programmes.
- Non-EU applicants to undergraduate full-time programmes.
A key delivery for the project was to develop a new integration of SI (Student Information) data to Radius. The ITD project team developed this functionality using best practices of Data Integrity, Data Security and Data Quality principles. This ensured the streamlining and transformation of the application data in Radius, providing reliable data and metrics to manage application engagement for GPS & ULG.
This resulted in successful automated campaigns throughout August and September, managing interactions on Radius with potential students aiding the conversion process. This transformation replaced manual cumbersome processes with a digitally enabled data driven solution on Radius.
This project has demonstrated the benefits of ITD Project Management and Technical Teams working in partnership with Professional Administrative departments to deliver technology solutions to digitally transform the student and staff experience.
Benefits
- Standardised targeted communications for all applicants.
- More professional application experience for potential students.
- Communications are automated enabling value add activities.
- More timely completion of tasks due to automated reminders.
- Application data on Radius has been transformed and simplified.
- New Business Intelligence dashboards to aid decision making.
- Enhanced reporting on message delivery.
- Data verified and corrected using Business Intelligence dashboards.