Date: Friday, 11 April 2025
Time: 13:00 - 14:00
Contact: Dr Ger Downes - gerard.downes@ul.ie
Location: Online (via Teams)

Are you a PhD candidate looking to increase your research impact and build a strong academic presence? 

Join Dr Christina O'Connor, Associate Professor of Marketing at the Kemmy Business School in UL, for her insightful webinar, "Social Media for Researchers." This event will demonstrate how to use social media effectively for disseminating your research and gaining recognition in the academic and professional worlds.

This webinar is an opportunity for PhD candidates seeking to maximise their research impact. Whether you're aiming to increase citations, connect with stakeholders, or establish yourself as a thought leader in your field, this session will equip you with insights on how to thrive in the digital age.

Why Social Media Matters for PhD Candidates

In today's interconnected world, social media is not just a tool for casual communication—it's a powerful platform for academic growth and research dissemination.

For PhD candidates, social media offers transformative opportunities such as:

  • Boosting Visibility: Share your findings with a global audience, increasing the reach and citation potential of your research.
  • Networking Opportunities: Connect with fellow researchers, industry professionals, and policymakers to enhance the possibility for collaboration and exchange of ideas.
  • Recruiting Participants: Platforms like LinkedIn and Instagram enable researchers to recruit study participants more efficiently than traditional methods.
  • Career Development: A professional online presence can attract collaborators and employers, showcasing your expertise and staying updated with trends in your field.
     

What You'll Learn
Dr O'Connor brings her extensive expertise in marketing intelligence and social media to guide researchers on the following topics: 

Crafting engaging content for platforms such as Instagram, LinkedIn, and ResearchGate.

  • Using hashtags strategically to enhance your profile
  • Sharing research findings through visuals such as infographics or video abstracts.
  • Building an academic identity that resonates with many different audiences.

REGISTRATION: 'Social Media for Researchers' webinar