1989

1988

1988

Academy of Marketing Annual Conference Proceedings

Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M. (1988) Academy of Marketing Annual Conference Proceedings. BMJ :140-145