Writing for the Web

This course will use a mix of presentation, relevant examples, discussion and exercises to introduce participants to the benefits and techniques of plain English when writing or reviewing web content. The training aims to be informal with regular opportunities for questions and answers. We will use examples of content from participants’ own websites.

By the end of this training, participants should be able to:

• understand how people ‘read’ on the web;

• identify what makes web material difficult to read and understand;

• write sharper copy for their website using web writing resources based on plain English;

• identify and use keywords to maximise search engine results and placing;

• have a greater appreciation of the importance of clear navigation; and

• appreciate accessibility and legal issues when writing for the web.