The University of Limerick’s logo is our corporate identity and should be used on all communications representing the University. It is a brand which unifies the University, representing it to its many audiences in the most compelling and consistent manner. There are two official University of Limerick corporate logos. A horizontal logo and a stacked option.
Master Logo
Our master UL logo is the horizontal option. It uses both the UL Modern Green and the UL Green colour as shown here. Please ensure to use this logo on a white background where possible as it is preferred logo to be used when space or size is not restricted.
Stacked Logo
The stacked option works well when available space is an issue, and allows the University to be clearly signified without compromising legibility. The preferred and recommended colour choice is the two colour option, but we have a one colour logo option available where the two colour is not an option.
Logo Versions
Full Colour Logos
The full colour master and stacked logos can be placed on white backgrounds or on a 10% tint from the mono colour greys. Never place the full colour master logos on the primary and secondary colours or on colours that are outside of the brand colours or that compromise legibility.
See our section on our colours for a full breakdown on the colour palette.
Mono Logos
Our master UL logo is the horizontal option. It uses both the UL Modern Green and the UL Green colour as shown here. Please ensure to use this logo on a white background where possible as it is preferred logo to be used when space or size is not restricted.
White and Black Logos
The white mono logos can be placed onto either of the University's Heritage or UL Greens, on black or across the secondary palette.
The black logo is to be place only on white.
Alternative Logos
We can place the Master and stacked Alternative logos on the UL Heritage Green when printing on large formats and on certain materials. It can be used across digital applications too, but permission has to be sought from our brand officer before printing or implementing.
Clear Space
Our logo needs room to breathe. Use the uppercase 'M' of the Limerick to ensure it always has enough space.
Master Logo Misuse
Please don’t change the proportion, composition, or orientation of the crest and/or logo type.
Minimum size
Our logo deserves to be seen. When it does need to be used small, our minimum size ensures it is still legible.
Minimum size
The minimum size is based on the length of the logo.
Print – 30mm
Digital – 120px
