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Download the UL Brand Guidelines here.
UL Brand
Welcome to our UL Brand web page - here you will find a quick reference guide on our logos, our fonts and colours. These elements are our visual identity and by working together to maintain these, our brand is stronger.
University of Limerick underwent a brand refresh to create a brand that unifies and represents the University it to its many audiences in the most compelling and consistent manner.
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UL Brand guidance & information
The University of Limerick’s logo is our corporate identity and should be used on all communications representing the University. It is a brand which unifies the University, representing it to its many audiences in the most compelling and consistent manner. There are two official University of Limerick corporate logos. A horizontal logo and a stacked option.
Master logo
Our master UL logo is the horizontal option. It uses both the UL Modern Green and the UL Green colour as shown here. Please ensure to use this logo on a white background where possible as it is preferred logo to be used when space or size is not restricted.
Stacked logo
The stacked option works well when available space is an issue, and allows the University to be clearly signified without compromising legibility. The preferred and recommended colour choice is the two colour option, but we have a one colour logo option available where the two colour is not an option.
Please ensure to use the UL logo on a white background where possible.
All our UL Brand resources are available to UL Staff via the UL Brand recourses Hub.
Non UL Staff can download a copy of the UL Brand Guidelines for further information on logo variations, clearance and application. To request a UL logo, please contact the UL Brand Officer.
Our type plays an important role in expressing the University's many needs - from sophisticated to more expressive applications.
Heritage
Saol is an interpretation of a traditional style but drawn with present-day needs in mind. The font offers modern conveniences that the 19th-century families did not: a wide range of weights, broad language support, and a set of opulent swash italic caps. Saol is chosen as UL's serif font and paired with modern sans fonts. It is used for larger to small headings across printed and even digital applications.
Modern
Inter is a free and open source font family. Inter is a typeface specially designed for user interfaces with a focus on high legibility of small-to-medium sized text on computer screens. The family features a tall x-height to aid in readability of mixed-case and lower-case text.
Spirit
Formula Condensed has been chosen to express the pioneering spirit of the University. This spirit remains true today as we continue to be agile in responding to challenges and proactive in generating innovative solutions both inside and outside the lecture theatre. This is a quality we want to hold on to as we enter a more established era for the University as it is necessary to future proof our success.
Alternative fonts
Saol / Cormorant Garamond
Inter / Helvetica
Formula / Roboto Condensed
All our UL Brand resources are available to UL Staff via the UL Brand recourses Hub.
Non UL Staff can download a copy of the UL Brand Guidelines for further information on our fonts.
Primary Colours
Inspired by our original crest, our campus and our county. We share a selection of greens as our primary colour palette. We are green.
Carefully applied brand colours will impart a consistent look and feel to all UL communications and touch points. Our brand’s primary colour is UL Green which is an integral part of the identity system. It is supported by UL Modern Green and UL Heritage Green. Both act to complement our core colour and give extra depth to all our branded communications. Please avoid using tints as this will dilute the brand impact.
UL Green is our core colour supported by our Heritage Green student-facing applications or for official branded applications.
UL Green
Pantone 7729 CP
CMYK 95.0.75.65
RGB 0.88.68
HEX 005335
UL Modern Green
Pantone 354 CP
CMYK 95.0.100.0
RGB 0.177.64
HEX 00B140
UL Heritage Green
Pantone 3308 CP
CMYK 94.28.74.73
RGB 3.70.56
HEX 003726
Non UL Staff can download the UL Brand guidelines for further information about colour application.
All our UL Brand resources are available to UL Staff via the UL Brand resources Hub.
Photography is central to our identity. Our images depict student life, the green campus and the various faculties.
University moments
University moments are about our students and capturing this shared experience of studying at University of Limerick.
Green campus
We can use the unique architecture and green campus as a dynamic architectural backdrop.
Stock photography
When stock photography is required, choose the photography which reflects our brand essence (see UL Brand Guidelines for further guidance). Stock photography is a last resort only when the University image library cannot provide a suitable alternative.
All our UL Brand resources are available to UL Staff, including an image library of GDPR compliant images, via our UL Brand resources hub.
Non UL Staff can download a copy of the UL Brand Guidelines for further information on images.