The Marketing & Communications Division comprises of 5 key areas of expertise:
- External Communications
- Internal Communications
- Marketing
- UL Brand
- Web
Aim
To enable UL to communicate and market its potential for growth and increased impact to all its strategic audiences.
Goal
To deliver the marketing, communications, web, and brand support services required to help enable the achievement of UL’s strategic plan.
Objective
To provide UL with consistent, integrated, and expert approach to promoting its core activities and achievements to its audiences and markets.
Strategy
A new three year Marketing & Communication strategy and implementation plan (2023-26) is available here for the UL Campus Community, which outlines the key Marketing and Communications projects to be implemented over the next three years, with the aim of driving overall current strategic goals for University of Limerick.
Customer service initiative | What was achieved |
UL Links |
With a view towards the changing news and information consumption trends among our general stakeholder group as well as with a view towards positively reinforcing both UL's but also our divisional approach to sustainability a review of the UL Links magazine was carried out. |
Marketing community of practice | MarComms established a cross-campus informal group of marketing practitioners that meet regularly and share marketing best practice. |
UL Connect FAQ's and guides | UL Connect user guide re-formatted as FAQ's and separate guides created for How to post and How to manage notifications for the UL Campus community. |
Senior management organisation chart | Graphic representation of University governance structure and reporting lines created for the UL Campus community. |
MarComms Content hub established on UL Connect | Hub page on UL Connect created for MarComms, linking to internal information and resources for the UL Campus community. |
Email signature | The UL email signature template and guide was updated to incorporate new Irish language requirements and UL branding for consistency across UL Campus. |
MarComms webpages | MarComms webpages updated to reflect the key business processes and services in line with the MarComms Quality review process. Resources and services clearly linked for the UL Campus community. |
Digital content SharePoint site | New external sharing content site created for sharing content between external suppliers and the UL Campus community. |
Web clinic | In response to web editors requesting training on editing, the web team run a Web clinic. |
Web editor community of practice | Web editor community of practice established for those editing webpages for sharing knowledge, best practice and initiatives. |
TopDesk | A new call and support service on TopDesk was established for the UL Campus community for web services. |
Accessibility hub | A new accessibility hub was created for the UL Campus community for guidance and information with the aim of improving digital accessibility. |
Style guide | A style guide was created for consistency and clarity for UL's communications. |
Meet the team
Director of Marketing, Communications and Public Affairs:
![Laura Ryan, Director of Marketing, Communications and Public Affairs](/sites/default/files/styles/width_of_content_area/public/2023-01/LauraRyan.jpg?itok=xU8K_YTN)
Director of Marketing, Communications and Public Affairs
Marketing and Communications Professional Support Staff:
![Kerry Betts, Senior Administrator](/sites/default/files/styles/large/public/2023-01/KerryBetts.jpg?itok=PIEdTC7S)
Senior Administrator
![Bernadette Hickey](/sites/default/files/styles/large/public/2024-05/Bernadette_Hickey.jpg?itok=zNtc4Sa3)
Administrator
Faculty Marketing and Communication Officers:
![Claire Barry, Faculty Marketing and Communications Officer](/sites/default/files/styles/large/public/2024-03/ClareBarry.jpg?itok=UqwaKf7k)
Faculty Marketing and Communications Officer
![Person outline image pending](/sites/default/files/styles/large/public/2024-03/PersonOutline.jpg?itok=RiuFPjpw)
Faculty Marketing and Communications Officer
![Jane Haynes, Faculty Marketing and Communications Officer](/sites/default/files/styles/large/public/2024-03/Jane%20Haynes.jpg?itok=AjNBLjOs)
Faculty Marketing and Communications Officer
![Kelly Moran Moloney, Faculty Marketing and Communications Officer](/sites/default/files/styles/large/public/2024-03/KellyMoranMoloney.jpg?itok=vF-4ICxw)
Faculty Marketing and Communications Officer
External Communications:
![Sheena Doyle, External Communications Manager](/sites/default/files/styles/large/public/2023-01/SheenaDoyle.jpg?itok=BdDQGXXp)
Head of External Communications
![Tom Spencer, Social Media and Digital Content officer](/sites/default/files/styles/large/public/2023-01/TomSpencer.jpg?itok=S2oADUOW)
Social Media & Digital Content Officer
![Alan Owens, Communications Officer](/sites/default/files/styles/large/public/2023-01/AlanOwens.jpg?itok=M_3ueqek)
Communications Manager
![Andrew Carey, Corporate Communications Officer](/sites/default/files/styles/large/public/2023-01/AndrewCarey.jpg?itok=hTee0C40)
Corporate Communications Officer
Internal Communications:
![Eoin Brady, Internal Communications Manager](/sites/default/files/styles/large/public/2023-01/EoinBrady.jpg?itok=PinfYiVt)
Internal Communications Manager
Marketing and Brand:
![Eleanor McCormack, Head of Marketing](/sites/default/files/styles/large/public/2023-01/EleanorMcCormack.jpg?itok=oPZUaRLZ)
Head of Marketing
![Lucy Johnson, Marketing Assistant](/sites/default/files/styles/large/public/2023-01/LucyJohnson.jpg?itok=eaB0dWyz)
Marketing Assistant
![SharonKelly](/sites/default/files/styles/width_of_content_area/public/2023-03/SharonKelly.jpg?itok=3Q6jwrGg)
Campaigns Officer
![Niamh Browne, Brand Officer](/sites/default/files/styles/large/public/2023-01/NiamhBrowne.jpg?itok=tE3ZdK2g)
Brand Officer
![Michelle McMahon, Digital Marketing Officer](/sites/default/files/styles/large/public/2023-01/MichelleMcMahon.jpg?itok=aZaYINhx)
Digital Marketing Officer
Web:
![Brendan Vaughan, Web Manager](/sites/default/files/styles/large/public/2023-01/BrendanVaughan.jpg?itok=aMRxt-cO)
Web Manager
![June Shannon](/sites/default/files/styles/large/public/2023-06/IMG_5144.jpg?itok=9MydaNiV)
Digital Content Creator
![Person outline image pending](/sites/default/files/styles/width_of_content_area/public/2023-03/PersonOutline.jpg?itok=1m5lImux)
Senior Web Developer
![Mairead Loughran, Analyst Programmer](/sites/default/files/styles/large/public/2023-01/MaireadLoughran.jpg?itok=56ZEmamv)
Analyst Programmer
![Rebecca A Laffan](/sites/default/files/styles/width_of_content_area/public/2023-03/RebeccaLaffan.jpg?itok=b7tyrkLm)
Digital Content Innovator
![David Matthew | Web Developer](/sites/default/files/styles/large/public/2024-03/david-matthew-headshot-800x600.jpg?itok=dMLUfkuZ)
Web Developer
![Paul Leigh, Web Officer](/sites/default/files/styles/large/public/2023-01/PaulLeigh.jpg?itok=gQOWXdBw)
Web Officer
![Emma Mullane](/sites/default/files/styles/width_of_content_area/public/2023-03/EmmaMullanejpg.jpg?itok=x5H-t3DG)
Digital Content Designer
![Ciara Heffernan, UX Researcher](/sites/default/files/styles/large/public/2024-03/CiaraHeffernan.jpg?itok=y1CBoNW1)
UX Researcher